Cast Connection #05: How to increase your brand's relevance with high-impact campaigns

Cast Connection #05: How to increase your brand's relevance with high-impact campaigns

Did you follow the fifth episode of our podcast?

In the July Conexão Cast, Invent Software CEO Marcos Tadeu Junior welcomed Allan Barros, founder of Aceleraí, for a simple and direct chat about how to increase brand credibility with high-impact advertising campaigns. Read on to find out more!

Insight #01: the 4 C's thesis

During the episode, we talked about how advertising campaigns can increase brand recognition, build authority, boost conversion and customer loyalty.

The 4 C's thesis is essential on this journey! According to Allan Barros, to increase your sales and business volume, four steps need to be prioritized:

1. Consideration: Generate consideration for your brand with direct (“face-to-face”) interactions and through social media communications.
2. Content: offer knowledge to your customer through relevant content, on social media, blogs, emails, etc.
3. Conversion: focus on converting. The first sale is “easy”, but the second is a challenge.
4. Conversation: develop a calendar of actions and generate conversations that build loyalty with your audience.

“These 4 C's are the secret to my business. Here's a tip from the heart, for people. Can you do them simultaneously, all the time? No, but if for each deal, if for each activation you do, relationship or meeting with the client, you think 'which C' am I going to do today? I'm going to do the C of conversation', this has the power to go viral and generate a snowball effect, which I call, that never stops.” – Allan Barros.

Insight #02: the main challenge of retail

“At first, I imagined that the biggest challenge in retail was in the front-of-store system, but over the years and with our experience, we realized that the real challenge is in the BackOffice: it is the efficient management of inventory, finances, cash and credit card reconciliation.

Currently, in the SAP ecosystem, we have partners specialized in this segment. We, at Invent, support companies in tax management, financial and of contracts. Therefore, for retailers who need to optimize their BackOffice management, consider integrating your system with SAP. This is our recommendation for you.” – Marcos Tadeu Jr.

Since good conversations need to be shared, here are more insights from this episode, for you to read in less than 30 seconds:

1. Focus on sales: Sell well to sell more. Your sales team's playbook must be aligned with this objective.
2. Big events bring big opportunities: Events like the Olympic Games are great for engaging customers and creating meaningful brand connections.
3. Develop a calendar of actions: plan activations for your best and worst sales months, as well as commercial actions for key dates such as Black Friday.
4. Speech alignment: make sure your target customer's pain is being addressed by your product pitch.
5. Look for your yes: Don't give up on the ideas you believe in. Persistence is essential to turn a 'no' into a 'yes'.

Want to know more? Check out the full chat here:

And if you liked the episode, share it with your friends on social media!