{"id":7820,"date":"2024-07-25T19:00:04","date_gmt":"2024-07-25T22:00:04","guid":{"rendered":"https:\/\/inventsoftware.com.br\/?p=7820"},"modified":"2024-08-02T15:46:56","modified_gmt":"2024-08-02T18:46:56","slug":"conexao-cast-05-campanhas-de-alto-impacto-com-allan-barros","status":"publish","type":"post","link":"https:\/\/inventsoftware.com.br\/es\/mercado\/conexao-cast-05-campanhas-de-alto-impacto-com-allan-barros","title":{"rendered":"Conex\u00e3o Cast #05: c\u00f3mo aumentar la relevancia de su marca con campa\u00f1as de alto impacto"},"content":{"rendered":"
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Conex\u00e3o Cast #05: c\u00f3mo aumentar la relevancia de su marca con campa\u00f1as de alto impacto<\/h2>\n\n

\u00bfSeguiste el quinto episodio de nuestro podcast?<\/strong><\/p>\n\n

En Conex\u00e3o Cast, en julio, el CEO de Invent Software, Marcos Tadeu Junior, recibi\u00f3 a Allan Barros, fundador de Acelera\u00ed, para una charla sencilla y directa sobre c\u00f3mo aumentar la credibilidad de las marcas con campa\u00f1as publicitarias de alto impacto. \u00a1Contin\u00faa leyendo para saber m\u00e1s!<\/strong><\/p>\n\n

\"\"<\/figure>\n\n

Informaci\u00f3n #01:<\/strong> la tesis de las 4 C<\/h2>\n\n

Durante el episodio, hablamos sobre c\u00f3mo las campa\u00f1as publicitarias pueden aumentar el reconocimiento de la marca, generar autoridad, impulsar la conversi\u00f3n y la lealtad del cliente.<\/p>\n\n

\u00a1La tesis de las 4 C es imprescindible en este viaje! <\/strong>Seg\u00fan Allan Barros, para aumentar las ventas y el volumen de negocio es necesario priorizar cuatro pasos:<\/p>\n\n

    \n
  1. Consideraci\u00f3n<\/strong>: Genere consideraci\u00f3n por su marca con interacciones directas (\u201ccara a cara\u201d) y a trav\u00e9s de comunicaciones en las redes sociales.<\/li>\n\n
  2. Contenido<\/strong>: ofrece conocimiento a tu cliente a trav\u00e9s de contenido relevante, en redes sociales, blogs, correos electr\u00f3nicos, etc.<\/li>\n\n
  3. Conversi\u00f3n<\/strong>: centrarse en la conversi\u00f3n. La primera venta es \u201cf\u00e1cil\u201d, pero la segunda es un desaf\u00edo.<\/li>\n\n
  4. Conversaci\u00f3n<\/strong>: desarrolla un calendario de acciones y genera conversaciones que fidelicen a tu audiencia.<\/li>\n<\/ol>\n\n

    \u00a0<\/p>\n\n

    \u201cEstas 4 C son el secreto de mi negocio. He aqu\u00ed un consejo desde el coraz\u00f3n, para la gente. \u00bfPuedes hacerlos simult\u00e1neamente, todo el tiempo? No, pero si en cada trato, en cada activaci\u00f3n que haces, relaci\u00f3n o reuni\u00f3n con el cliente, piensas '\u00bfqu\u00e9 C voy a hacer hoy? Voy a hacer la C de la conversaci\u00f3n', esto tiene el poder de viralizarse y generar un efecto bola de nieve, como yo lo llamo, que no para\u201d.<\/em> – Alan Barros.<\/strong><\/p>\n\n

    Informaci\u00f3n #02:<\/strong> El principal desaf\u00edo del comercio minorista.<\/h2>\n\n

    “Al principio imaginaba que el mayor desaf\u00edo en el comercio minorista estaba en el sistema de fachada, pero, con el paso de los a\u00f1os y con nuestra experiencia, nos dimos cuenta de que el verdadero desaf\u00edo est\u00e1 en el BackOffice: es la gesti\u00f3n eficiente del inventario, las finanzas, caja y conciliaci\u00f3n de tarjetas de cr\u00e9dito<\/a>. <\/em><\/p>\n\n

    Actualmente, en el ecosistema SAP contamos con partners especializados en este segmento. Nosotros, en Invent, apoyamos a las empresas en gesti\u00f3n fiscal<\/a>, financiero<\/a> y de contratos<\/a>. Por lo tanto, para los minoristas que necesitan optimizar su gesti\u00f3n de BackOffice, considere integrar su sistema con SAP. Esta es nuestra recomendaci\u00f3n para usted\u201d<\/em> – Marcos Tadeu Jr.<\/strong><\/p>\n\n

    Dado que es necesario compartir una buena conversaci\u00f3n, aqu\u00ed hay m\u00e1s informaci\u00f3n de este episodio, para que la lea en menos de 30 segundos:<\/strong><\/h4>\n\n
      \n
    1. Centrarse en las ventas:<\/strong> Vender bien para vender m\u00e1s. El manual de estrategias de su equipo comercial debe estar alineado con este objetivo.<\/li>\n\n
    2. Los grandes eventos traen grandes oportunidades:<\/strong> Eventos como los Juegos Ol\u00edmpicos son excelentes para atraer clientes y crear conexiones de marca significativas.<\/li>\n\n
    3. Desarrollar un calendario de acci\u00f3n:<\/strong> Planifica activaciones para tus mejores y peores meses de ventas, as\u00ed como acciones comerciales para fechas clave como el Black Friday.<\/li>\n\n
    4. Alineaci\u00f3n del habla:<\/strong> aseg\u00farese de que la presentaci\u00f3n de su producto aborde el dolor de su cliente objetivo.<\/li>\n\n
    5. Busca tu sim:<\/strong> No renuncies a las ideas en las que crees. La perseverancia es esencial para transformar un "no" en un "s\u00ed".<\/li>\n<\/ol>\n\n

      \u00a0<\/p>\n\n

      \u00bfQuieres saber m\u00e1s? Mira el chat completo aqu\u00ed:<\/p>\n\n

      \n
      https:\/\/www.youtube.com\/watch?v=YndzU9jVeQg<\/div>\n<\/figure>\n\n

      Y si te gust\u00f3 el episodio, \u00a1comp\u00e1rtelo con tus amigos en las redes sociales!<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      Conex\u00e3o Cast #05: c\u00f3mo aumentar la relevancia de su marca con campa\u00f1as de alto impacto \u00bfSeguiste el quinto episodio de nuestro podcast? En Conex\u00e3o Cast, en julio, el CEO de Invent Software, Marcos Tadeu Junior, recibi\u00f3 a Allan Barros, fundador de Acelera\u00ed, para una charla sencilla y directa sobre c\u00f3mo aumentar la credibilidad de las marcas [\u2026]<\/p>","protected":false},"author":1,"featured_media":7822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[15,7],"tags":[],"class_list":["post-7820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inovacao","category-mercado"],"yoast_head":"\nConex\u00e3o Cast #05: como aumentar a relev\u00e2ncia da sua marca com campanhas de alto impacto - Invent Software<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inventsoftware.com.br\/es\/mercado\/conexao-cast-05-campanhas-de-alto-impacto-com-allan-barros\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conex\u00e3o Cast #05: como aumentar a relev\u00e2ncia da sua marca com campanhas de alto impacto - Invent Software\" \/>\n<meta property=\"og:description\" content=\"Conex\u00e3o Cast #05: como aumentar a relev\u00e2ncia da sua marca com campanhas de alto impacto Voc\u00ea acompanhou o quinto epis\u00f3dio do nosso podcast? 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